How much does a marketing agency cost?

Most agencies don’t publish their prices. Here’s what the market charges, what to check before signing and what we cost. No call required.

If you’ve asked an agency for a quote, you know how it goes: a call, a tailored proposal and a price that looks nothing like the last one. This is what the public sources we found say.

What the market charges

Type of service	Guide price	Source
Agency in Spain, mid-range	€200 to €1,500 a month	Cronoshare, January 2026
Agency in Spain, basic plan	€200 to €500 a month	Cronoshare, January 2026
Agency in Spain, full-service plan	€500 to €5,000 a month	Cronoshare, January 2026
SEO with an agency in the United States	$1,000 to $5,000 a month	WebFX

Treat it as a guide: this is data from companies in the sector, and every quote depends on what’s included.

Why some charge ten times more than others

What they actually do. Checking a profile doesn’t cost the same as running ads, content and a website at once.
Who does it. A large team with several specialists has different costs from a small agency.
Your competition. Reaching the top in a big city takes more work than in a small town.
What’s paid separately. Many fees don’t include ad spend. Always ask.

Five questions before you sign

Is there a lock-in? If there is, ask how many months and what happens if you want out early.
Who owns the website, the profile and the ad accounts? They have to be in your name. If you leave, they should go with you.
What do you deliver each month? Ask for a concrete list, not a “we’ll work on your brand”.
How will I see if it’s working? You have to be able to see the real data, even when it’s bad.
Do you guarantee a ranking? If they say yes, be wary: nobody controls Google.

What VIAMOS costs

Plan	Price	Who it’s for
Check-up	Free	You want to know where you stand
Route	€49 a month	You want to be found
Route Plus	€290 a month	You want your website, content and ads handled every month
Brand in Motion	€990, fixed price	You’re starting out or don’t have a brand
Custom Brand	From €2,900	You need a name, a strategy or a complete system
Hand-coded website	€990, up to 5 pages	You want your own fast website

VAT not included. No lock-in on monthly plans. Route Plus ad spend is separate and paid directly to Google, in an account in your name. If you leave, it all goes with you.

Questions