Marketing for renovation firms

What we saw in a real scan

On 23 October 2026 we scanned the search “empresa de reformas” (renovation firm) in Alicante. It returned 64 results.

• First place had 108 reviews; seventh had 197. Having more doesn’t put you ahead on its own.
• Google shows three right at the top. To see the rest, people have to click.

Every city is different. What repeats is the lesson: a good rating isn’t enough if your profile is half done.

What makes people call

1. A complete profile. The right category, work area, opening hours and well-written services.
2. Photos of real jobs. One genuine before and after beats ten catalogue images.
3. Recent reviews. Ask when the job is finished and the customer is happy.
4. Replies to every review. Anyone about to spend money on their home reads how you treat people.
5. A website that shows your work. Simple, fast and with a button to ask for a quote.

What you can do this week

• Upload photos of your last three jobs to your profile.
• Ask your last three customers for a review.
• Answer any reviews you haven’t replied to.

How we help

With Route, for €49 a month, we get your profile sorted and manage it every month, with no lock-in. If you also need a website, content and ads, there’s Route Plus, at €290 a month. And if you don’t have a brand yet, Brand in Motion gets it ready in 3 weeks for €990. VAT not included.

Questions

How long until you notice?

Your profile shows results in weeks. Your ranking depends on your area and your competition, and we measure it every month.

Do you guarantee I’ll rank first?

No. Nobody controls Google. We work on what depends on you and show you your real ranking, whether it rises or not.

Does it work if I cover several cities?

Yes. Your profile states the areas you cover, and the check-up measures the search you choose.