Marketing for tradespeople

How people with a problem look for you

Someone with a breakdown types what they need and their city, opens the map and calls. They don’t compare for days as they would for a renovation. That’s why what shows at first glance matters so much.

What makes them call you

1. Show up on the map in your area. The right category, service area and real hours, including if you do emergency call-outs.
2. A phone that gets answered. If you can’t pick up, make it clear how to message you on WhatsApp.
3. Recent reviews. Ask for the review when you close the job, with a direct link.
4. Clearly written services. “Air conditioning installation” is easier to understand than “integrated climate solutions”.
5. Photos of your van and your work. They reassure someone who’s about to let you into their home.

What you can do this week

• Check that your Google hours are your real hours.
• Add your services one by one to your profile.
• Ask your last three customers for a review.

How we help

With Route, for €49 a month, we get your profile sorted and manage it every month, with no lock-in. With Route Plus, at €290 a month, we also handle your website, your content and your ads. Ad spend is separate. VAT not included.

Questions

Does it work if I don’t have premises?

Yes. Google allows profiles for businesses that go to the customer’s home. You set a service area and the address isn’t shown.

Do I need a website?

To start with, no. A well-built profile already brings in call-outs. A website helps when you want to show your work and appear in more searches.

Is there a lock-in?

No. You give notice and you leave, and you take everything delivered with you.